Summary: The Ebay Phenomenon by BusinessNews Publishing

Author:BusinessNews Publishing
Language: eng
Format: epub
Publisher: BusinessNews Publishing
Published: 2016-09-22T00:00:00+00:00

Section 5. The Strategic Evolution of eBay

eBay has a clear mission and a focused strategy to realize that vision which has five key elements:

Strategy #1. Expand the user base.

From December 1996 to December 1999, eBay’s registered users grew from 41,000 to 10 million – an annual compound growth rate of 535-percent. Over that same period, gross merchandise sales grew 627-percent per year.

To continue to attract new users, eBay is:

Focusing on converting more North American Internet users into active eBay users.

Setting up regional eBay trading sites to cover Great Britain, Germany, Australia and Japan.

Expanding from person-to-person & small-dealer-to-person trading into the business-to-business trading marketplace.

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